jingleVerdict: Essential Viewing

Pinoy Rebyu Score: 4.83 (3 ratings)

Genre: Documentary

Writer/Director: Chuck Escasa

Cast/Interviewees: Roxlee, Dinky Aguilar, Ces Rodriguez, Manny Espinola, Lav Diaz, Edwin Sallan, Chikoy Pura, Allen Mercado, Raimund Marasigan, Johnny Alegre, Gilbert Guillermo, Pennie Azarcon, Jing Garcia, Romy Buen, Pocholo Concepcion, Gary Perez, Tony Maghirang

Synopsis: Jingle Chordbook Magazine, first published in 1970, promptly taught a generation of Filipinos to play the guitar. Its story also explores how a small independent publication survived the weight of its time – the dark Martial Law years – and how it inspired the Filipino youth to think for themselves and wield the guitar like a weapon.

This documentary  tells the story of Jingle, its ragtag crew, and its loyal fans in a rambling, multi-layered narrative told in different voices and perspectives by the writers, artists, fans, collectors, musicians, freaks. The film captures the feel of reading a Jingle issue, inserting jokes, commentaries, songs, cartoon drawings, record reviews in a wild mix.

MTRCB Rating: PG-13

Trailer:  

Reviews:

5.0          Jema Pamintuan (Young Critics Circle)

“Kawangis ng direksyon at paghahayag ng naratibo ng dokumentaryo ang pagkakalarawan sa opisina at kalagayan ng pagtatrabaho sa Jingle, na may komportable ngunit nakapupukaw na kaligiran, tulad din ng pakiramdam ng mismong pagbabasa ng magasin.” (Read full review)

5.0          Tessa Maria Guazon (Young Critics Circle)

“Not succumbing to nostalgia, Jingle proves as multi-faceted as the magazine it revisits. Recollections are woven in measured gravitas and light-heartedness, yet the remembrance of the oppressive Marcos regime laces the narrative with menace.” (Read full review)

4.5          Skilty Labastilla (Young Critics Circle)

“The film is such a nostalgic delight that made me wish I was born a bit earlier so I could have partaken of the phenomenon that tremendously shaped the OPM landscape.” (Read full review)